The Boulevard at City of Dreams.

The Boulevard at City of Dreams in Macao is the region’s most exciting new luxury retail destination. Featuring the world’s top fashion and lifestyle brands in a stylishly designed setting, The Boulevard is set to become Macao’s go-to luxury shopping mecca.

Mediam Rare was commissioned to create a campaign video for the launch of The Boulevard. Shot alongside their photographic campaign, the video combines stylised footage with behind-the-scenes shots of the photoshoot in action, to give it a more personal ‘fashion insider’ feeling.

CONCEPT | CREATIVE | VIDEO PRODUCTION | POST-PRODUCTION