City of Dreams.

The Boulevard at City of Dreams in Macao is the region’s most exciting new luxury retail destination. Featuring the world’s top fashion and lifestyle brands in a stylishly designed setting, The Boulevard is set to become Macao’s go-to luxury shopping mecca.

Mediam Rare was commissioned to create a campaign video for the launch of The Boulevard. Shot alongside their photographic campaign, the video combines stylised footage with behind-the-scenes shots of the photoshoot in action, to give it a more personal ‘fashion insider’ feeling.

Concept | Creative | Video | Post-Production