Produced in partnership with leading PR agency Plug, this campaign video encourages people to ‘Ditch The List’ and find real love on Coffee Meets Bagel. Widely regarded as the first-choice dating app for people looking to make authentic connections, Coffee Meets Bagel provides its users with quality matches, favouring quality over quantity.

In this video campaign, we cast a range of Hong Kong-ers and asked them, “What’s on your dating list?” and found that Hong Kong people have over 20 requirements on their lists. This campaign encourages people to ‘Ditch The List’ and be more open-minded when looking for love, as these lists can often prevent people from making real connections. So, is it time for you to #DitchTheList?

Creative | Casting | Video | Post-Production