Holisocks.
Holisocks specialises in fresh, funky and trendy socks for men and women. Currently stocked in Lane Crawford, Holisocks offer their customers premium quality cotton socks with a 200-needle thread-count to keep the designs precise and the colours vivid.
Mediam Rare worked with Holisocks on their brand launch campaign. Holisocks wanted their brand to come across as fun, quirky and vibrant, so Mediam Rare conceived a launch campaign that celebrated the brand through a series of modern super-heroes that were made ‘super’ upon wearing Holisocks. Mediam Rare conceived-of and photographed their first brand campaign, as well as provided the concept and graphic design layout for their launch catalogue, which was designed as comic.
CONCEPT & CREATIVE | COPYWRITING | PHOTOGRAPHY & VIDEO | ART DIRECTION | GRAPHIC DESIGN
BRAND PHOTOGRAPHY
CAMPAIGN COMIC
BEHIND-THE-SCENES VIDEO
