Lane Crawford.

Lane Crawford is Hong Kong’s premier luxury retailer. For over a century, the company has been a mainstay in the Hong Kong fashion scene, at the forefront of design, and a champion for up-and-coming designers around the world.

Mediam Rare has often worked with Lane Crawford on different video projects over the years. Highlights include our interview video featuring fashion icon Victoria Beckham, a series of ‘How I Wear It’ videos that promoted the launch of the Lane Crawford eCommerce site, as well as other editorial pieces we’ve had the pleasure of filming. At Mediam Rare, we always find it inspiring to work with brands such as Lane Crawford over the span of many years on a wide variety of interesting projects, to help them establish, develop and further their brand voice through motion.

Concept | Creative | Video | Post-Production