Malabar Baby.
We elevated and repositioned the beloved Malabar Baby brand to reflect the quality, thought and care of its premium, crafted lifestyle products — while maintaining their authentic brand DNA.
Since its launch, Malabar Baby has transformed into a successful premium lifestyle brand, complemented by unique curated gifting services and multiple luxury corporate partnerships. Mediam Rare developed a new brand ecosystem that was respectful of the brand’s roots, but also emphasised a more modern, premium positioning, highlighting their commitment to products that are consciously crafted for life’s precious moments.
Branding | Visual Identity Design | Website Art Direction | Photography | Video
With you, every step of the way.
A heartwarming campaign video, celebrating the every day magic of life with Malabar Baby.
An elevated logo design.
We updated the beloved Malabar Baby logo to make it more elevated, while also improving legibility and printability.
A premium brand identity.
Designed with a focus on authenticity and craftsmanship.
Applied with a luxurious touch.
A curated web experience.
We creative directed a new, user-friendly eCommerce website with dynamic motion, inspiring visuals and authentic storytelling.
Lifestyle photography.
Capturing Malabar Baby products being used in intimate candid moments as a happy family, with a natural touch.
CASETiFY
Ponti Design Studio
Tower 535
Buttitude