naked Hub.

Mediam Rare worked closely with naked Hub, beginning from their pre-launch phase, to help develop their brand voice online through monthly social media content.  naked Hub wanted to position themselves as a co-working space with an unpretentious, laid-back, fun-loving, warm community.  This brand position was reflected through playful, humorous, bold social media content that resonance strongly with their large millennial tenant base.  naked Hub’s strong brand voice, unique personality and community-focused messaging lead to them eventually being bought-out by WeWork.