PI’A.
PI'A is a womanswear label that specialises in classic designs, with a twist. The PI’A woman is modern, sophisticated, intelligent and empowered. She appreciates fashion and isn’t afraid to express herself through her own personal style.
Mediam Rare worked with PI’A from the pre-launch stage to define the brand proposition, develop the brand voice and establish the brand look and feel. Since launch, Mediam Rare has continued to work with PI’A on seasonal brand campaigns, which have been shot in Hong Kong, Paris, New York, Sydney and Beijing.
BRANDING | LOGO DESIGN | WEBSITE DESIGN | SEASONAL CAMPAIGN CONCEPTS | ART DIRECTION | PHOTOGRAPHY & VIDEO
PI’A IN PARIS
STATIONARY
BRAND PHOTOGRAPHY
Paris
Beijing
New York
Sydney
WEB
