Prudential.

Mediam Rare designed an eye-catching key visual for Prudential PLC at the Asian Financial Forum 2025.

Highlighting their For Every Life, For Every Future vision statement, Mediam Rare took the brand’s red ribbon motif as a starting point for the key visual design. We integrated the red ribbon motif into a joyous scene depicting a multi-generational family — using it to depict energy, flow and togetherness. We adapted the layout to two different lightbox formats for prominent display at AFF25. The result is a dynamic key visual that stood out in the event for its clarity in brand messaging and elegant presentation.

Creative | Art Direction | Layout | Design