Rue Madame.

Rue Madame is a multi-brand fashion retailer bringing chic French brands to Hong Kong. With stores in ifc, Lee Gardens, Pacific Place and more, Rue Madame is a well-known fashion group, beloved for bringing a touch of French style to the city.

For their brand campaign video, Mediam Rare came up with a concept to show how Rue Madame is bringing a slice of life in France to Hong Kong, through a whimsical video that features iconic French motifs and symbols integrated through animated illustrations into everyday life in Hong Kong.

CONCEPT | CREATIVE | PRODUCTION | POST-PRODUCTION | ANIMATION | ILLUSTRATION

 
 

BRAND VIDEO