ifc Mall.

ifc Mall approached Mediam Rare to deliver a video campaign that would highlight their new F&B offerings. With a wide array of new dining options available at ifc mall, they wanted to showcase them in an energetic and dynamic way, maintaining their reputation as a go-to dining hotspot in Hong Kong’s busy CBD.

After 3 years of a global pandemic, new restaurants openings had been few and far between; the people of Hong Kong were craving something new. Mediam Rare was excited by ifc mall’s new F&B concepts and we wanted to highlight this concept of newness in the video campaign. Mediam Rare created the campaign concept, “A new era of dining.” The campaign is comprised of a video series featuring 4 exciting new dining offerings at ifc mall, as well a slideshow highlighting key F&B tenants. Bon apetit!

Creative | Art Direction | Video | Post-Production