Along With BMW.

In 2020, BMW revealed their new corporate identity and brand redesign, which featured an updated logo as well as a refreshed set of brand values. “BMW becomes a relationship brand. The new communication logo radiates openness and clarity. With this new transparent variant, we want to invite our customers more than ever to become a part of the BMW World.”

Mediam Rare worked with BMW to launch their new global corporate identity locally in Hong Kong, through a 360-degree bilingual campaign designed to highlight BMW’s transition to a becoming a relationship brand. The ‘Along with BMW’ campaign encourages people to embrace life and “Live More, with BMW”. Everything you seek, you can find within yourself — if you just embrace it. BMW stands alongside you on your journey to self discovery.

CONCEPT & CREATIVE | ART DIRECTION | GRAPHIC DESIGN | ANIMATION | VIDEO PRODUCTION | WEB DESIGN & DEVELOPMENT | COPYWRITING (EN & TC)