Along With BMW.
Mediam Rare worked with BMW to launch their new global corporate identity locally in Hong Kong, through a 360-degree bilingual campaign designed to highlight BMW’s transition to a becoming a relationship brand.
The ‘Along with BMW’ campaign encourages people to embrace life and “Live More, with BMW”. Everything you seek, you can find within yourself — if you just embrace it. BMW stands alongside you on your journey to self discovery.
Creative | Art Direction | Graphic Design | Web Design & Development | Video | Copywriting (EN & TC)
“The new logo radiates openness and clarity.”
A campaign video encouraging customers to embrace the journey #AlongWithBMW
A dynamic and interactive website experience.
Thematic campaign visuals.
Key visual design.
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