Along With BMW.

Mediam Rare was entrusted by BMW to launch their new global corporate identity in Hong Kong, through a 360-degree bilingual campaign designed to highlight BMW’s transition to a becoming a relationship brand.

We localised the ‘Along with BMW’ campaign in Hong Kong to showcase BMW’s new branding and positioning. Our ‘Live More, with BMW’ concept delivered renewed market confidence in the BMW brand and its future — encouraging Hong Kong to embrace life and Live More, with BMW. Everything you seek, you can find within yourself, if you just embrace it. BMW stands alongside you on your journey to self discovery.

“The new logo radiates openness and clarity.”

We produced a dynamic localised logo reveal, coupled with iconic Hong Kong elements.

Embrace the journey.

We created a campaign to encourage the people of Hong Kong to embrace life and live in the moment #AlongWithBMW.

Embrace inspiration.

We developed a bilingual feature-rich microsite with editorial, educational and interactive content designed to increase engagment with the Hong Kong bimmer community.

Thematic key visuals.

We designed a series of campaign visuals around key thematic brand pillars which we identified to successfully lauch BMW as a lifestyle brand in Hong Kong.

mediam rare creative agency key visual design bmw.jpg

Embrace progress.

We created tailored monthly social media and article content featuring prizes and giveaways, interactive content and education, to encourage community brand engagement.

The results.

Over 5-million campaign views and interactions.
High engagement with BMW community and enthusiasts.
Successfully established the new brand direction for future success in Hong Kong.

Related work.