Caelum Greene.
Caelum Greene is a lifestyle fashion retailer based in Hong Kong. It’s a unique and exciting concept for the marketplace, offering an experience that both empowers and encourages customers to embrace a healthy and conscious lifestyle.
Mediam Rare worked with Caelum Greene over several years, beginning their pre-launch phase and continuing their first years in business. Mediam Rare helped to develop and define Caelum Greene’s brand aesthetic and positioning through a full brand identity and initial brand art direction. Subsequently, Mediam Rare worked with Caelum Greene on their seasonal brand campaigns, as well as their social media content.
Branding | Visual Identity Design | Art Direction | Photography | Video
“Flow, evolution and activeness are the core principles that define the logo design. It’s a mark that encapsulates the feeling of the brand: a sense of ease as well as dynamism and movement.”
“The perfect harmony and integration of the mind, body and soul.”
