InnoPark.
InnoPark is a modern hub for data technology and advanced manufacturing, uniquely situated on a redeveloped industrial waterfront site in Tseung Kwan O.
Mediam Rare delivered a versatile library of brand visuals for InnoPark which would showcase how they are attracting new I&T talent by transforming the former industrial zone with impressive architectural design, cutting-edge facilities, an attractive environment and a community of likeminded innovators.
Creative | Art Direction | Photography | Video
Inno-facturing the future.
We crafted a library of evergreen brand visuals, strategically designed to showcase how InnoPark is transforming the former industrial zone into a future-proof hub of innovation.
Attractive spatial imagery.
Architectural, environmental and mood photography highlighting the sleek new buildings and desirable surroundings of InnoPark in Tseung Kwan O.
Bringing the InnoPark experience to life.
Lifestyle and mood imagery showcasing the transformation of InnoPark into a cutting-edge I&T hub of Asia — a unique platform designed to power digitlisation and ‘Industry 4.0’

The results.
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Successfully built a versatile library of attractive long-lasting imagery to support InnoPark's further development.
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Built the image library around core themes and concepts, maximising utility and usage for the client, demonstrating value and resourcefulness.
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The images are consistently being used in various advertising, promotional and branding content, demonstrating the value-add for the client.