BMW - The 5 Series.

As BMW's flagship car, The 5 is as iconic as the brand itself. Designed for modern leaders, The 5 has become synonymous with entrepreneurship and success. 2020 saw a major facelift of The 5, both externally and internally. It was also an important launch project for the company, as it also coincided with the launch of its new corporate identity earlier in the year, a project which Mediam Rare also had the honour of working on with the iconic brand.

For the launch of The 5 LCI, Mediam Rare was tasked to come up with a campaign that embodied modern leadership. Our 'Lead the Change' campaign redefines what it means to be a true leader today — it champions those who understand that being a leader means leading by example, having the courage to be different and the vision to instigate change.

Concept & Creative | Art Direction | Graphic Design | Video Production | Copywriting (EN & TC)