InnoCell.

Newly launched in Science Park, Hong Kong’s R&D hub, InnoCell is a high-profile project for an innovative new co-living and co-working space. As a truly comprehensive branding and marketing project, InnoCell provided Mediam Rare with a unique opportunity to create a dynamic brand for an revolutionary new living concept.

In a city famed for sky-high rents and cramped apartments, Mediam Rare was tasked with a 360 brand build for InnoCell, Hong Kong’s first integrated smart-living property, designed to facilitate collaboration and nurture I&T talent.

Creative | Branding & Communications | Visual Identity Design | Web & App Design | Video & Photography

“Welcome to InnoCell!”

We developed a dynamic and friendly brand identity, infused with a ‘tech-y’ touch.

Modern high-rise building with colorful abstract elements, bright pink brushstroke and yellow circular scribble, under a clear blue sky.

Artist in striped shirt and apron painting a colorful mural on a wall, standing on a white surface with paint cans nearby.

Two abstract hands shaking, one with a smiley face, over pink text 'INNOVATE' on a white background.

A bright colour palette.

To reflect inclusivity and community.

A playful set of brand characters.

Each representing one aspect of the ‘Work, Live, Play, Learn’ experience at InnoCell.

Man sitting on stone steps outdoors, wearing a t-shirt and headphones around his neck, holding a Wired magazine, with abstract yellow and pink graphics around him, and a reflective sculpture in the background.

Consistent brand messaging.

Centred around community and co-creation, with specific calls-to-action for target tenants within the Park.

Collage featuring texts: "EXCELL at InnoCell" and "Meet your next great collaborator," image of a man with headphones and a lightbulb head figure, with "www.innocell.hkstp.org" URL, and repeated text "LIVE YOUR PASSION."

Three-panel graphic. Left panel: Text 'LIVE SMART at InnoCell' over abstract black brush strokes. Center panel: Text 'InnoCell: A community of likeminded people' with an image of a woman walking, paired with colored geometric shapes. Right panel: Rep

A dynamic mood video.

Highlighting the innovative ‘Work, Live, Play, Learn’ experience at InnoCell.

Interior photography.

Showcasing a comfortable, stylish and attractive smart-living environment.

Modern living room with a black sofa, yellow and gray pillows, a glass coffee table, large potted plants, and a staircase in the background with additional seating areas.

Modern lounge area with gray sofas, armchairs, cushions, large windows, indoor plants, geometric ceiling lights, and a view of the city.

Modern seating area with tiered wooden platforms, scattered cushions, geometric lighting fixtures, and a staircase.

Modern bedroom and study area with a bed featuring yellow cushions, a motivational poster on the wall, a desk with a chair, books, a lamp, and decorative shelves.

Modern bedroom with large window, bed with yellow accents, a desk with chair, shelves, and potted plant.

Modern living room with wooden furniture, large window, TV on wall, ornamental plants, decorative shelf, and a soft ottoman.

An engaging site video.

Showcasing the different room options, smart-living technology and attractive collaborative community lifestyle at InnoCell.

A user-friendly InnoCell Living App.

An extensive tenant app, facilitating rental payments, direct debit authorisation capabilities, an e-wallet and access to smart living controls. In addition, we also designed an eApplication portal and other custom-branded on-site smart-tech interfaces.

Smart hotel room control app interface on smartphone, featuring options for aircon credits, room unlocking timer, lighting, TVs, fans, and housekeeping services.

Person holding a smartphone displaying notifications on the screen while sitting on a chair.

Temi robot displaying "HELLO!" on its screen in a modern living room with colorful cushions and a wooden table.

Eye-catching brochures and brand materials.

Text reading: "IF YOU WANT TO GO FAR, GO TOGETHER AT INNOCELL" on a black background.

Surreal illustration of a person with a light bulb for a head, dressed in a suit, wearing headphones. A large, stylized infinity symbol and the text 'Life Inspired' are visible, along with motivational text in English and another language.

A collage of six images shows people engaging in various activities: painting, group discussion at a table, cooking, doing yoga, relaxing outdoors, and reading on a balcony. The images are accented with colorful graphic elements.

Promotional graphic for InnoCell featuring the slogan 'LIVE SMART' in bold white letters on a pink background, alongside text describing InnoCell as a smart living and co-creation community for innovation and technology talents in Hong Kong Science P

Modern office building in Hong Kong Science Park with colorful graphics. Map highlighting InnoCell location. Description mentions accessibility and amenities in Science Park.

Studio apartment layout with modern furnishings and a mountain view. Features a bed, desk, yoga area, sofa, shelves, and decorations. Descriptive text outlines amenities: smart living system, Wi-Fi, private bathroom, and utilities included.

Promotional image for InnoCell co-living spaces featuring modern interior with three people sitting in a lounge area and pink geometric pattern background. Text highlights location convenience and application availability.

Collage of a small modern bedroom with twin beds and a minimalist interior, featuring a window seat, bookshelf, and amenities list for rental room

Marketing brochure for a 497 sqft fully furnished 2-bedroom suite with modern design and amenities. Features include a master bedroom, single bedroom, living room with partition door, smart TVs, WiFi-6, private bathroom, pantry, and a kitchen with in

Collage of modern office interiors and promotional text for 'The Powerhub,' a 2,184 sqft workspace. Includes 8 studios with single beds and a co-working area. Features smart TVs, WiFi, private bathrooms, and amenities for corporate and startup use.

Collage showing The Powerhub Studio, a compact living space with modern furnishings. Includes images of a cozy bed, minimalist kitchen, and scenic window view. Text outlines studio details: 183 sqft, single occupancy, smart living features, utilities

Graphic with text highlighting design philosophy of balancing aesthetics and functionality, featuring a large blue arrow and geometric patterns, along with English and Chinese text.

Collage showcasing a well-rounded living experience with text and images. Left side features text "A WELL-ROUNDED LIVING EXPERIENCE: WORK ZONE, PLAY ZONE, RELAX ZONE & ESSENTIALS." Right side shows a group grilling, people gaming, a shared workspace,

Promotional flyer for 17th Floor BBQ Dining Area and 16th Floor Big TV Social Gathering Space, with images of a rooftop BBQ and a lounge area. Includes details of amenities, such as BBQ grills and a 4-in-1 TV, and opening hours: 7am-11pm.

Flyer for the 'Fresh Fifteen' area on the 15th floor. Includes a Terrace and Crossfit Room. The Terrace offers seating, greenery, and a projector. The Crossfit Room features an AI mirror, aerial yoga, weights, and a speaker. Both are open from 7am to

Split image of two rooms: a music band room on the left with people playing instruments, including an electric piano and guitar, in a soundproof environment; and a playroom on the right with people playing board games, featuring a variety of games an

Collage of office meeting rooms labeled '5F Hub Five & 3F Moment Three' featuring conference rooms and modern workspace furniture.

Promotional brochure featuring two event spaces: Stepped Seating Lecture Centre and Multifunction Room. The lecture center includes a mega-sized screen and projector, while the multifunction room is equipped with AV systems and DVD player. Both open

The results.

We created a dynamic brand that all stakeholders were proud to rally around.

Recognised as a MARKies Awards Finalist.
InnoCell has an impressive 90+ occupancy rate since launching.

The waitlist to get in is never-ending!
The concept has been a success and InnoCell has since expanded to two location in Hong Kong.

With plans to open additional locations in the GBA in the near future.