Masklab.
Masklab is a made-in-Hong Kong face mask brand, "redefining the new normal" with their stylish, fashionable respirators and surgical masks. Their designs are treated as more than just a means to protect its wearer, but also as a way to express their style.
Mediam Rare has worked with Masklab on a variety of different photo and video shoots to launch their new designs. From collaborations with local designers to seasonal campaigns, each project has its own unique style and take on how to wear their masks.
Creative | Art Direction | Styling | Photography | Video
BI-ION collection.
Ombré collection.
Mask folios.
Related work.
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