Malabar Baby.
We elevated and repositioned the beloved Malabar Baby brand to reflect the quality, thought and care of its premium, crafted lifestyle products — while maintaining their authentic brand DNA.
Since its launch, Malabar Baby has transformed into a successful premium lifestyle brand, complemented by unique curated gifting services and multiple luxury corporate partnerships. Mediam Rare developed a new brand ecosystem that was respectful of the brand’s roots, but also emphasised a more modern, premium positioning, highlighting their commitment to products that are consciously crafted for life’s precious moments.
BRAND STRATEGY & MESSAGING | LOGO & VISUAL IDENTITY DESIGN |
WEBSITE ART DIRECTION | PHOTOGRAPHY & VIDEO
An elevated logo design.
An authentic yet premium brand identity.
“Applied with a luxurious touch.”
A curated, user-friendly new eCommerce experience.
Lifestyle photography, capturing candid happy moments as a family.
Precious family memories, told through the lens of Malabar Baby.